Friday, 11 March 2011


Chronicles of Never offers a preview of its lookbook for the upcoming Fall/Winter 2011 collection. With the clothing presented atop a plain white box, the setting is so stark and minimal that even the bodies of the models have been digitally removed (their shadows are still visible on the walls). This draws more attention to the clothing, however, where it’s evident that Chronicles of Never is continuing to expand upon its unique and conceptual aesthetic. With a dark, muted color palette, the draped cardigans and knitwear act as a compliment to the slim denim styles. Also, the nice selection of buttery soft fitted jackets and sharp footwear enhances the label’s leather offerings for the upcoming season.