Monday, 11 July 2011


New from Saint Alfred comes a line of tees and fitted caps just in time for summer to start heating up. Established in 2005 in Chicago, Saint Alfred has followed the typical path of successful streetwear retailers and gone on to launch their own brand of apparel and accessories to sell in their store, in addition to other companies’ limited-edition goodies. Having worked with Reebok and Vans in the past, the Midwestern brand limits their new releases to clothes – doling out some versatile graphic T-shirts and printed hats. Not the first brand to use inverted logos this season, it appears that the backwards-word trend that has popped up in streetwear as of late is here to stay. The Spring/Summer 2011 Saint Alfred releases are available now through Bricksworth.